It’s one thing to start a print shop. But it’s a whole different ballgame to start a print supply company.
What kind of madman would take that leap? Enter NorCal Screen Print Supply, led by Steven Cranston.
“My area didn’t have a supplier. So I decided to go for it. The thought process was: there’s no one here that has supplies, so I’ll be the guy that has supplies.”
Knowing what to buy, sell, and keep in stock has been an ongoing learning experience. Even buying ink from the manufacturers has been difficult. But the NorCal website is set up to be easy to use – and it stands out in the industry because of it.
By helping shops that are deep into their groove take a look at new and improved products, Steven has built a strong relationship.
Steven breaks down tons of awesome info in this podcast:
- Why they’re a source of education
- Selling pre-burned screens
- Shortages in the supply chain
- And even managing a warehouse