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It looks a recession is on. The Atlanta Fed's GDPNow forecast is -1.0% for Q2 2022:* Remember: a recession is technically defined as a decline in GDP for two consecutive quarters. But whatever you do, don't panic just because there are a few new lines...
Advertising is not an easy game. Think about the skills it takes to make a great advertisement: Know your product Know your customer Know graphic design and branding principles Know how to write compelling copy Know where to distribute it Know how much to pay So on...
Want to make more money in your screen printing shop? Your onboarding process is the easiest way to do it. If the image below rings a bell – it's time to consider how you onboard new clients. Onboarding is a very fancy way of saying customer education....
I talk Impressions Expo 2022 with the team this week. I asked them: What are the major trends? What'd you learn this year? Did you have any memorable moments? What was the most surprising thing at the show? And overall, what's your view on the show? I don't think I...
I’m not trying to bore you with another 2021 look-back, but the truth? It was a very significant year. Honestly, it seems like a year to grapple with for a while. Its effects are far-reaching. A lot changed, very quickly. The implications indicate real change is...
We received responses on our industry survey from 170 print shops. They vary in size and experience from long-time shops to startups. We asked 7 simple questions: How was revenue this year, compared to 2020? How were profits this year, compared to 2020? Did you sell...
This is excerpted from The Weekly, Printavo's screen printing industry newsletter. 2021 was a mind-blowing year. For better or for worse. Everyone was put through the ringer this year. It doesn't matter how well they did or who they are. The number of overlapping...
This summer, I took a trip to Rockford Art Deli – about 80 miles northwest of Chicago. They've made a splash with their Free Print Day event and I had to see it for myself. At 10 AM on a Saturday, the line stretched around the block. By 11 AM, I'd...
Coming from The Weekly? Click here to start where you left off. The goal of a business is to make money. More specifically: to make profit. There are lots of great second order effects that come with that: people get paid and have nice lives, customers get nice...
Coming from the newsletter? Click here to start reading where you left off. Ahh, the minimum order quantity. It’s the most overlooked lever a print shop can pull. Want to re-define the terms of a business's services? Serve different customers? Make more money?...
Coming from The Weekly? Click here to keep reading where you left off. Pricing is very difficult. Data collection, order flow, differential calculus. Is your temperature rising yet? Pricing for consistent profit in this world is tough. We’ve written about cheap...
The value of screen printing isn’t particularly apparent to the average American. You can walk into any big box store and purchase a competently printed t-shirt that could easily last for the rest of your life with just minimal care, and you’ll...
