Just the other day, the world renowned inventor and entrepreneur, Elon Musk, sent out a simple tweet:
You might be thinking, “So what? The billionaire mogul pulls this off for PR purposes”. However, when you take a deeper look into what purpose it served, it really highlights a valuable lesson for all business owners.
Tesla is vulnerable, yet powerful. It is new, exciting, and quickly taking us to a new world of technology. Tesla’s customers are what we would call “early adopters”. While they might be buying the car of the future, they are buying because they believe in Tesla’s mission and values.
Elon Musk realizes that without these adopters and loyal customers, he just has a product. As a shop owner, you are constantly trying to grow, expand, and reach new heights. Remember, without your loyal customers, you are just a printing shop. The customers are the lifeblood of your business. Without them, your business does not exist!
Whether you are a brand new shop or one that has been around for several years, it is imperative as the owner of your business to constantly show gratitude and appreciation. Let your customers know just how important they are to you.
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