Plenty of companies need branded apparel or gear with their company logo. Most companies order their branded items from a large distributor that is across the country. Targeting those companies within your area to try your print shop is a great way to boost sales and grow your business.
Many may think it is odd that a company would need a fundraiser. However, as with any good business practice, anything that comes filters through the company should have some sort of profit margin. Check out these tips on how to sell fundraisers to business clients this year:
Know Where to Look
You may want to put on your salesman hat and hit the streets, but it can be hard to know which companies to ask first. We recommend going with what you know. If you already have business clients in the medical field, make sure to hit them up early with this exciting opportunity. Then, expand your efforts by going to other clients in that same field. If there is an industry that you have been dying to get your hands on, consider setting up some appointments with a few contacts in that field.
Remember that medium to large businesses will end up ordering more merchandise, so make sure to contact those in your area that will order enough to make an online store worth it for everyone. The exception to this would be those landmark businesses or attractions in your area. These could be a famous restaurant, bar, a unique monument, or any other kind of business that would show up online as the place to visit first in your city. Any landmark attraction that has regular visitors may just purchase a clever shirt to remember their visit.
Find the Point Person
One of the hardest parts of successfully adding a company to your business is to find the right person. It will take some time and dedication to ask around before you find the person in charge of apparel. You may assume that it is a business owner or top executive. However, it usually is someone like the assistant to these people or someone in the HR department. Make phone calls, send a personal email, and visit in person when trying to find who is the right person to talk to about your offer. Leaving a brochure and some business cards at the front desk aren’t going to cut it.
Set the Vision
The point person that you finally find may be a bit confused about their company needing a fundraiser. We recommend that you do your research and change the vision to align with their company goals. Does the business have a non-profit that they support? Do they have a special group within their company that needs a little boost? Is there an employee that recently was in the hospital or had an accident? These are all questions to ask the point person at the business.
If the company doesn’t have any kind of particular group that they could fundraise for, consider offering an online store to help them boost their bottom line. Everything that goes through the company’s hands should make some sort of profit for the company. Consider scaling the online store as an added perk for employees instead of a fundraiser if needed.
Discover the Issue
Many contacts at local businesses may sit down with you to hear your speech, but they most likely have a reason why they are timid about going forward. Find out what is holding them back from putting together an online store. Is it because of the cost of the items? Is it due to time constraints? Are delivery and shipping an issue for them? Do they not have a personal relationship with the printer that they currently use? Ask questions, and do some digging to help you understand how you can win their business.
Always Add Value
When a company is going to choose a new printer or start with a print shop, they want to make sure that you will deliver. Help map out all of the ways that an online store can solve their problems as well as make it super easy to run the fundraiser. Online stores are not only easy to set up on your end, but they are also easy for the customer. All it requires them to do is pick out a logo, a few items to choose from, and then emailing the link out to buyers. Printavo Merch is set up so that it really isn’t that hard to hold a fundraiser online.
Another way to help a new business client see the value of fundraising is branding. Even if the company makes no money in the deal, having their logo out in the world adds value to their brand. The more people who see their company logo, the more likely a new customer will see it and walk through their door. Branding is huge when it comes to marketing and fundraisers can provide an easy avenue to market their business.
Contacting those business clients who could benefit from an online store fundraiser is an essential part of any growing business. These clients are more likely to agree to a fundraiser, to begin with, which may turn into long term regular business in the future. Make sure that you set yourself up for success by following these tips on how to sell fundraiser to business clients this year.
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