Mark Coudray, strategist and published author for Screen Printing Magazine explains the trap you are making when it comes to pricing. He describes why Trade Custom and using the Price Break Matrix is wrong. He shows us this step by step in Excel. He explains how the behavior of your price chart may drive you out of business.
We'll dive into:
-How to create a price sheet that works properly
-Using a formula instead of a matrix
-Pricing Behavior and How This Fits into the Marketplace
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