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Pivoting from Screen Printing to Cut-and-Sew | Soft Goods Detroit

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What does it take to start an American-made garment factory?

We talk with Soft Goods Detroit about their ambitious plan to bring high-end, American-made blanks to the market. “We’re pushing American-made, custom apparel from the ground up, cut-and-sewn, printed, embroidered, the full spectrum,” co-founder Josh York tells us.

What began as a plan to give every homeless person in Detroit a beanie has blossomed into a retail and wholesale business. Based in Detroit, Josh has built a team of hard-working locals. “There are cool things you can do with a print shop. You can train people these skills. You can really make an impact. So I thought: why not do it here in Detroit?”

From working as a production manager at Abercrombie and Fitch to learning to sew his own t-shirts, Josh York has put in the work and learned that the garment industry is a far-reaching machine. “I got perspective by making one t-shirt a day, seeing how hard it is and how long it takes. Millions of people do that every single day,” he said.

“There’s a customer that wants that really premium American-made garment, and that’s the problem we’re trying to solve now,” Josh explains. But when it takes 20+ minutes just to make a hoodie, there are few people willing to pay the cost. But Josh is certain there’s a viable market, and we agree.

About Printavo

Printavo is simple shop management software. We help you streamline your business, keep jobs moving forward and your team on the same page.

Scheduling, quoting, approvals, payments, customer communication, automation and more. With Printavo, you’ll work smarter–not harder.

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