Heard of Supacolor? If you haven’t, your print shop is missing out.
They’ve created “the Holy Grail of heat transfers.”
It’s a water based heat transfer, arriving fully cured – with no weeding or trimming required. Functionally, Supacolor is a way to tackle complex, colorful, low-volume jobs.
We talk to Supacolor’s Mike Modgill and Rum Walia on today’s PrintHustlers podcast. Mike’s from New Zealand, and his connection with Rum in Los Angeles stems directly from Rum’s quest to find the perfect heat transfer.
I wanted to create this same type of product, but we were a few millimeters off. Mike pulled out a Supacolor transfer. ‘We’ve already made it. We’ve done it.’ – Rum Walia
Say yes to more customers
“You can basically extend the capabilities of your shop with a cheap heat press and some Supacolor,” says Mike. “This is a technical solution to complex problems. We allow you to say yes to more customers.” With production facilities in Los Angeles, the UK, and New Zealand, Supacolor heat transfers have started appearing across the globe.
Supacolor has invested in turnaround time from the very start. After all, if Supacolor’s heat transfers can’t meet the fast turnaround times that custom printing demands, there’s no value added. So they’ve focused diligently on their process, developing a rapid-fire methodology for delivering on time.
“If we tell you that we ship the next day, we better ship the next day! No one cares if you’re low on mylar or ink,” explains Rum. “People want their product now. We knew we had to win over screen printers, because they typically don’t like transfers. So we started with eliminating the speed factor from the beginning.”
Goof-proof heat transfers
That focus on speed extends beyond shipping: the product itself is intended to compete with screen printing a complex job.
10 to 12 seconds on the heat press is all of the time that many Supacolor applications need. “It had to be goof-proof. Just train someone to heat press right away. Speed was always key,” Mike says.
Because of the unique printing process Supacolor uses, the transfers arrive fully cured. There’s no loss of opacity or quality when you use a heat press on a Supacolor transfer.
“It’s thick and robust and layered, not like a normal plastisol transfer. It’s a proper old-school transfer with a new spin on it,” Mike says.
The key to success: people
An identical “kitchen” for producing and shipping their unique heat transfers isn’t the key to success, surprisingly.
“Our Los Angeles shop was an exact replica of our New Zealand shop – machines, software, layout. But we totally forgot about the people,” Mike tells us.
Where have they found the best employees?
From the fast food industry!
“Your typical screen printer is not going to do the things we want to do. People from the fast food industry are tremendously talented at working under pressure. They are experts at looking at screens and finishing complex orders,” Rum explains.
Supacolor’s heat transfers are stellar – grab one of their sample packs if you want to see for yourself. They’re truly vibrant and durable prints that maintain quality wash after wash.
What’s impressed us at Printavo is Supacolor’s laser-focus on a positive outcome for their customers. Rum summarizes it well: “We look at Supacolour as an experience, not a product. For customers, employees, anyone involved. We want to leave you with positive energy and a great experience.”
Printavo’s PrintHustlers Conf 2020 has gone online!
Join us to hear about how the entrepreneurial operating system, scalability, and 2020’s unique opportunity will reset your shop at Print Hustlers Conf 2020 on July 23-24. Reserve your spot here!
Join Tom Bouwer alongside:
- Wear Your Spirit Wearhouse’s Ali Banholzer, sharing her incredible methods for perseverance through challenging times.
- Shirt Kong’s Andy Rudman for a live shop tour of their incredible facility.
- Dr. Sherry Walling, on how to stay mentally healthy even during your busiest times at the print shop.
- Graphic Elephant’s Lon Winters, shares how to take your screen printing workflow to the next level.
Featuring two days of live-streamed presentations to arm you with the resources and knowledge you need to survive 2020, PrintHustlers Conf 2020 is free and open to all.
Join us for an action-packed conference streamed live to your office (or couch).