Offering online stores to every customer in your custom screen printing business may not be the best fit.
Online stores (like the ones you can make with Printavo Merch) aren’t just a luxury item now. They can meet the needs of many different customers. But one crucial rule applies to running online stores:
Never run an online store if a simple bulk screen printing order would be better.
Online stores are a premium service that can help your most significant customers streamline their printing experience. Not only does Printavo Merch make it easier for you as the printer, but it also helps save your customer time.
Our online store software makes the entire printing experience easier and allows everyone more time to do what they love instead of chasing around order forms, payments, and missing size information.
5 screen printing customers that are perfect for online stores
Schools
There is always some sort of event happening at schools in your area. From math contests to sports teams to choir concerts, there is always something going on. Many individual classes now order customized t-shirts for field trips and special events that happen throughout the year. We’ve even seen entire grades have a customized shirt each year. Take advantage of these schools that need and want customized gear. Printavo Merch allows the customer to choose a few different options with a killer logo in a variety of sizes and styles. The link to the shop is easily emailed to every parent in school which can make some serious money. Add in a few other gear options like bags, coffee cups, and hats and you’ll be set.
Churches
Religious groups in your area have been an underserved customer in the printing world. However, many growing churches realize the power that a single shirt can have. We’ve seen churches ordering unique shirts for community service days and youth groups. There are tons of different subgroups within a single church that could benefit from customized apparel as well. Parking lot teams, greeters, ushers, and childcare workers could all wear a custom shirt on the days that they serve in the church. Add to that the idea that these members will then wear their shirt on a regular basis and the shirt has suddenly become a marketing tool for the church itself.
Leagues
Community groups are everywhere. You’ll find athletic leagues through the local parks and recreation department as well as bowling leagues at the nearest bowling alley. There are even quilting guilds and women’s associations that have a dedicated following. Offering customized items to these types of leagues can be a big success. Not only will the person within the league need a shirt but most likely parents, grandparents, and siblings will want something to wear as well. Athletic leagues usually have a lot of gear which can increase the offerings of the online store and allow customers to purchase multiple branded items.
Local Unions
Check out other unions in your community that may be under your usual radar. American Legions, work unions, and service clubs are all critical parts of the community. These unions not only participate in a lot of parades throughout the year but put on local events and ceremonies. Creating a store for a union is a great way to show pride in your community and can be a big success with a personalized online store.
Franchises
We are proud to have Printavo customers all around the nation. This means that you know the people who frequent your print shop and can probably recognize a face or two at the local grocery store. We would bet that there are also a few small franchise stores in your city and region. Offering an online store to an owner of a company that has many locations is a great idea. We’ve found that many employees want quality branded items from work that they can wear on a regular basis. Offering an online store to multiple locations can mean big business for your shop.
Fundraisers
No matter the organization, they almost certainly run a yearly fundraiser. From motorcycle clubs to high school football teams, a customer that runs a year fundraiser is the ideal customer for an online store.
Here’s why: you can provide great merchandise and show people just how much money has been raised for the cause. Online stores are a simple, transparent, and easy way to raise funds for any organization.
For more tips and tricks for running fundraisers, learn more here.
These customers should be the first on your list for online stores this year. Not only will an online store through Printavo Merch make the ordering process easier for your customer but also for yourself. The integrated technology offered in the program will boost sales and help you extend your reach to new customers. Brainstorm those groups in your area that are these 5 customers you can sell online stores to this year.
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