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Luke Gardner
The Three Best T-Shirt Ads We’ve Ever Seen
Advertising is not an easy game. Think about the skills it takes to make a great advertisement: Know your product Know your customer Know graphic design and branding principles Know how to write compelling copy Know where to distribute it Know how much to pay So on...
Buying an Automatic Screen Printing Press? What to Know, What You Really Need, and How Much It Costs
Most screen printing shops struggle with the leap from manual to automatic printing. It’s a common conversation across Facebook groups, on forums, at trade shows, and in conversations with screen printers that haven’t made the leap to automatic printing:...
DTF Printing vs. Heat Transfer Vinyl | What To Know
DTF printing was everywhere at 2022’s Impressions Expo show at Long Beach. You might assume we’re on the cusp of a revolution in the custom printing industry. Heat transfers, by comparison, are a time-tested technology. Heat transfer vinyl (HTV) has been sold for...
Make More Money Screen Printing: How To Onboard Screen Printing Customers
Want to make more money in your screen printing shop? Your onboarding process is the easiest way to do it. If the image below rings a bell – it's time to consider how you onboard new clients. Onboarding is a very fancy way of saying customer education. Custom printing...
Free Download: Sample Terms and Conditions for Screen Printing Shops | How to Write Terms and Conditions
Writing Terms and Conditions for your screen printing business is daunting. You’re a printer, not a lawyer – but you need rock-solid terms of service to prevent problems with your customers. Luckily, we’ll show you how to write your own terms of...
Hello Merch Shop Tour | 50,000 Square Foot Print Shop in Phoenix
Hello Merch in Phoenix has a massive facility. But they need it. They do just about every kind of fulfillment imaginable, like a Swiss Army knife in the desert. They're so talented they leave people wondering: "whoa, is Hello Merch legit?" And guess what? It's not too...
Power Scheduler (Beta)
Please note: Power Scheduler is currently in a limited beta release. Print shops have a lot of questions. Questions like: How many jobs can we print today? How much spare capacity do we have? Can we use press #1 and #2 for this job, or are they taken? How do we track...
Are Print Shops Actually Tech Companies?
I had this interesting thought about print shops that’s worth expanding on. Print shops are actually tech companies now. They’re not manufacturers or finishers. They’re tech companies. This isn't a new idea – every company is a tech...
Impressions Expo 2022 at Long Beach | Our Recap!
I talk Impressions Expo 2022 with the team this week. I asked them: What are the major trends? What'd you learn this year? Did you have any memorable moments? What was the most surprising thing at the show? And overall, what's your view on the show? I don't think I...
3 Themes Smart Print Shops Are Paying Attention To In 2022
I’m not trying to bore you with another 2021 look-back, but the truth? It was a very significant year. Honestly, it seems like a year to grapple with for a while. Its effects are far-reaching. A lot changed, very quickly. The implications indicate real change is...
RESULTS: Printavo Screen Printing Survey | State of the Custom Printing Industry (2021)
We received responses on our industry survey from 170 print shops. They vary in size and experience from long-time shops to startups. We asked 7 simple questions: How was revenue this year, compared to 2020? How were profits this year, compared to 2020? Did you sell...
